Severin Wille
ux@severinwille.com
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DESIGN LEADER
Product & Experience Innovation, Global Team Leader

I build the first version of things that don't exist yet—and the teams that make them possible.
25+ years creating pioneering workflows and interactions: touch interfaces before iPhone, early WebGL 3D collaboration (2014), consumer 3D printing ecosystems, and design systems that became industry standards. I see patterns others miss, lead through ambiguity, and create environments where innovation thrives. Now focused on spatial computing, AI, and the intersection of technology and human transformation.

Core Skills & Competencies

Leadership & Strategy:

Design & Execution:

Technology & Tools:

Industry Experience:

Experience

Founder
PRISMAGIC XR • 2024 – now
Mission: Building an immersive VR application that teaches energy healing and wellness techniques through gamified, transformative experiences.

Designing novel interaction paradigms combining spatial computing, behavioral science, and narrative systems.
Conducting user research to validate emotional resonance and learning outcomes.
Prototyping in Blender and Unreal Engine to test immersive mechanics and transformative workflows

Design Lead
WILLFLOW • 2020 – now
Focus: Driving design-led transformation and innovation across SaaS, enterprise, and emerging tech domains.

Designed AR/VR experiences and multi-platform UX systems for Architectural Ideation application.
Integrated AI tools into design workflows, enhance ideation, and reduce design cycles by 20%.
Designed information architecture for multiple client applications.

VP, Product Design
RANGLE.IO • 2021 – 2023
Impact: Rebuilt a fragmented design team from the ground up, scaling from 3 to 15 designers in 6 months while establishing practice standards for a digital transformation consultancy serving SMB & enterprise clients.

Hired 12 designers and established rituals (work-sharing, critique structures, cross-project collaboration) that transformed a demoralized team into a high-performing, collaborative unit.
Created Radius, a Design System Toolkit, reducing project onboarding time by 30% and unifying quality across client engagements.
Integrated AI prototyping tools, accelerating design iteration and decision confidence.
Partnered with engineering and product leadership to break down silos and align design with business outcomes.
Authored design playbooks and led workshops that scaled customer-centered practices across the organization.

Sr. Experience Design Manager
AUTODESK • 2006 – 2020
Impact: Unified product experiences across complex 3D tools, growing adoption and elevating design maturity.

Fusion 360 Manufacture • 2018 – 2020

Led UX strategy for manufacturing workflows, growing active user base by 30K+ through improved onboarding and workflow clarity.
Drove NPS improvements through iterative user research and design refinement.
Mentored global design teams, increasing engagement scores by 18% through inclusive leadership practices.

Digital Manufacturing, Additive, Production, Factory • 2016 – 2018

Developed and executed a cohesive UX strategy across multiple product lines, unifying design efforts with engineering and product teams.
Built and mentored a globally distributed and multi-functional UX team (UX design, graphic design, user research & content), enabling seamless user experiences across manufacturing workflows.

3D Printing / Project Spark / Print Studio • 2015

Led UX for Autodesk's first consumer 3D printing ecosystem from concept to market.

Established 3D printing lab with multiple printers and materials, enabling rapid prototyping and deep user empathy that shaped product direction .
Designed end-to-end workflows from 3D model to physical print, reducing failure rates and user frustration through iterative testing
Created internal engagement through scanning/printing employee figurines at conferences, building organizational enthusiasm for the technology
Developed vision for manufacturing integration

Principal UX Designer - Team Lead
AUTODESK (formerly ALIAS & ALIAS|WAVEFRONT) • 2003 - 2014

Autodesk 360 / LMV (Large Model Viewer) • 2013 – 2014

Created WebGL-based 2D and 3D viewing platform, enabling browser-based collaboration on 3D data - one of the first industry solutions for cloud-based 3D review.
Designed unified navigation and viewing experience for mobile and web platforms.

A360 Mobile app • 2013

Led UX design for iOS and Android collaboration tools, enabling mobile 3D review workflows.

Autodesk Opticore Studio • 2012

Modernized visualization capabilities and trained 10+ year Audi visualization veterans, enabling 30% faster workflows with higher visual quality through two-day workshop.

Autodesk Showcase • 2003 – 2012

Led product design as experience design manager for high-end visualization tool serving automotive industry.
Integrated hardware and software rendering technologies, significantly reducing setup time for interactive visualizations.

Interaction Designer
ALIAS (formerly ALIAS|WAVEFRONT) • 1995 – 2002
Designed user interfaces and interaction paradigms for industry-leading 3D animation and design tools, establishing visual languages and workflows that became industry standards.

PortfolioWall • 2000 – 2002

Led product design, management, and production for touch-based design review tool - pioneering touch interactions before iPhone.

Maya • 1998 – 2000

Redesigned Maya's embedded scripting language (MEL), unifying syntax across entire codebase despite resistance from 50+ engineers - enabling studios to customize workflows and contributing to Maya becoming market leader.
Contributed to work recognized with Academy Award of Merit (Oscar) for Maya's technical contribution to entertainment industry (2002).

Alias Studio Tools • 1995 – 1998

Created unified visual language of 600+ icons rendered as 3D scenes, establishing scalable visual system still used today and copied by competitors.
Designed UI elements and interaction patterns for automotive surfacing software - Collaborated with customers and development teams to improve rendering workflows and visual quality.

EDUCATION

Bachelor’s in Industrial Design - Art Center College of Design

PROFESSIONAL DEVELOPMENT

DesignOps & Organization Design (Peter Merholz)
Practical Product Management (Pragmatic Marketing)
Business Leadership Experience (Autodesk)
Situational Leadership (Ken Blanchard Companies)
ADP List Mentoring (Ongoing)

AWARDS

Oscar, Academy Award of Merit for Maya’s contributions to the entertainment industry
Patent: Digital French Curves (Alias Research)

LANGUAGES

Multilingual communication - English, German, French
Fluent in Design, Engineering, Business & Science Contexts – skilled in cross-cultural leadership & influence.