Severin Wille
ux@severinwille.com
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DESIGN LEADER
Product & Experience Innovation, Global Team Leader

Experienced design executive with 15+ years leading multi-platform product experiences, scaling high-performing global teams, and integrating human-centered design into business strategy. Skilled at transforming complex workflows into intuitive, AI-augmented solutions, and fostering team cultures that drive innovation and measurable impact.

Growing up in Austria gave me a deep appreciation for tradition and structure; moving to Canada pushed me to break the mold and embrace creativity. That mix shapes my leadership style today — connecting people, ideas, and technology to spark innovation.

Core Skills & Competencies

Leadership & Strategy:

Product & Experience Strategy | Design Leadership | Team Scaling | Cross-Functional Collaboration | Digital Transformation | Human-Centered Innovation

Design & Execution:

UX & UI Design | Prototyping & Wireframing | User Research & Testing | Multi-Platform Experiences | Design Systems | Visual Identity

Technology & Tools:

Figma | Sketch | Adobe CC | Miro | Notion | AI & Emerging Tech Integration | Agile, Scrum, Lean UX

Industry Experience:

Entertainment & Media | XR/AR/VR & Visualization | Consumer Products | B2B SaaS & SMB Platforms | FinTech & Financial Services | Healthcare | Manufacturing | Travel & Hospitality | Automotive

  Experience

Design Lead
WILLFLOW • 2020 – now
Focus: Driving design-led transformation and innovation across SaaS, enterprise, and emerging tech domains.

  • Led multi-product UX strategy, aligning design efforts with customer journeys and business goals.
  • Integrated generative AI tools to streamline workflows, enhance ideation, and reduce design cycles.
  • Designed modular, multi–platform UX systems for AR/VR and SaaS products, accelerating feature delivery and ensuring future scalability.

Founder
PRISMAGIC XR • 2024 – now
Mission: Creating immersive, emotionally resonant experiences blending XR, AI, and behavioral science.

  • Designing and prototyping a novel interactive paradigm for wellness, self-reflection and transformative empowerment experiences, informed by user research and narrative systems.

VP, Product Design
RANGLE.IO • 2021 – 2023
Impact: Scaled and matured a design org from tactical delivery to strategic impact for SMB & enterprise products.

  • Cultivated a high-performing, inclusive design team focused on elevating craft, autonomy, and accountability to deliver elegant, scalable, and measurable product solutions.
  • Developed scalable design system initiatives (Radius Toolkit), driving 30% faster onboarding, improved consistency, cross-product unification, and future flexibility for SMB & enterprise clients.
  • Embedded AI and automation into design pipelines, increasing prototyping speed and design decision confidence by 30%.
  • Partnered with engineering and product to align design, breaking down silos and improving outcomes.
  • Authored design playbooks and led cross-functional workshops to scale customer-centered design practices across the org.

Sr. Experience Design Manager
AUTODESK • 2006 – 2020
Impact: Unified product experiences across complex 3D tools, growing adoption and elevating design maturity.

Fusion 360 Manufacture • 2018 – 2020

  • Aligned UX across complex workflows, resulting in 30K+ net new active users.
  • Improved onboarding and clarity through iterative design, driving higher NPS.
  • Mentored global teams and boosted team engagement scores by 18% through inclusive leadership.

Digital Manufacturing, Additive, Production, Factory • 2016 – 2018

  • Developed and executed a cohesive UX strategy across multiple product lines, unifying design efforts with engineering and product teams.
  • Built and mentored a globally distributed and multi-functional UX team (UX design, graphic design, user research & content), enabling seamless user experiences across manufacturing workflows.

3D Printing / Project Spark / Print Studio • 2015

  • Established a 3D printing lab, reducing development cycles and enabling rapid prototyping.

Principal UX Designer - Team Lead
AUTODESK (formerly ALIAS & ALIAS|WAVEFRONT) • 2003 - 2014

LMV (large model viewing) component Autodesk 360 • 2013 – 2014

  • Created a unified experience of a WebGL based 2D and 3D viewing platform and navigation solution allowing anybody to easily view their 3D data.

A360 Mobile app • 2013

  • Created a mobile communication and viewing tool by overseeing and reviewing designs for iOS and Android applications

Autodesk Opticore Studio • 2012

  • Supervised modernization of visualization capabilities and taught results to 10+ year Audi visualization veterans successfully, enabling them to shorten their  workflows by 30% with higher visual quality

Autodesk Showcase • 2003 – 2012

  • Designed and implemented a high end hardware and software visualization tool reducing setup and preparation of interactive visuals significantly as product owner and experience design manager

Interaction Designer
ALIAS (formerly ALIAS|WAVEFRONT)

  • Developed Graphic and User Interface Design for various projects including Alias and Maya

  EDUCATION

  • Bachelor’s in Industrial Design - Art Center College of Design

  PROFESSIONAL DEVELOPMENT

  • DesignOps & Organization Design (Peter Merholz)
  • Practical Product Management (Pragmatic Marketing)
  • Business Leadership Experience (Autodesk)
  • Situational Leadership (Ken Blanchard Companies)
  • ADP List Mentoring (Ongoing)

  AWARDS

  • Oscar, Academy Award of Merit for Maya

  LANGUAGES

  • Multilingual communication - English, German, French
  • Fluent in Design, Engineering, Business & Science Contexts – skilled in cross-cultural leadership & influence.